Question, challenge, and transform to elevate brands to the next level, collaboratively and iteratively, for today and tomorrow.

As a branding agency, we create meaningful connections between businesses and their customers. Our goal is to craft brand experiences and design systems that resonate emotionally and leave a lasting impression.

Our Services

  • Our approach to branding is rooted in a philosophy that sees a brand as more than just a logo or a color scheme, it’s a strategic asset that drives an idea, a mission, a business forward.

    — Vision & Purpose
    — Strategic Positioning
    — Narrative & Character
    — Brand Architecture

  • From strong ideas and strategies, we develop brand identities and brand design systems that are both functional and long-lasting.

    — Brand Identity
    — Brand Design System
    — Digital Design (UX/UI)
    — Spatial Design (Exhibition Design, Trade Shows, Signage & Wayfinding)
    — Packaging Design
    — Print Media, Editorial Design

  • A brand identity thrives within a dynamic ecosystem of experiences. We create flexible brand experience
    frameworks that support growth and evolution.

    — Brand Experience Set-up
    — Brand Experience Frameworks and Principles

  • We ensure your brand aligns with your strategic vision, resonates with your audience, and remains
    consistent across all touchpoints.

    — Design Principles
    — Guidelines & Playbooks
    — Brand Audit & Monitoring
    — Design Testing
    — Brand Trainings

Our way of working

By focusing on human-centric design we guide global B2B and B2C brands, as well as startups, in creating a holistic brand experience and a lasting design system.

Projects & Clients

We firmly believe in the power of collaboration. Our team is tailored to the specific needs of each project, bringing together interdisciplinary experts depending on its scope. This allows us to work within a broad creative network, collaborating with other agencies and individuals.

Collaboration

Fukazawa Design was founded in 2024 by Alexandra Fukazawa.

Alexandra is a branding expert with over 15 years of experience, having worked at renowned agencies in Germany and Switzerland. With a diverse portfolio spanning B2B, B2C, and start-ups, she has helped shape brands across various industries. Past projects include collaborations with Migros, PostFinance and ABB.

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